Interesting how Skype, after a few years I thought they were under the radar (no idea what the Skype Phone fate was, in Italy it flopped big time), comes back with an interesting, as simple as it comes, translation of AdWords. When you find a shop, a company, a dentist number online, you’re just one click away from calling him. Don’t have to write the number down, don’t have to do anything, And it’s free, the client pays. They started testing in 2009 and now they are fully working. Pay per received call.
In the meanwhile, on AdAge I read this:
Socialize