what a lovely commercial, they got back on track after a few redundant ads. And I love the Mac Gyver PC man. Still, it’s not really focusing on any Apple product. The PC man is still the main guy here
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I always liked Apple vs Mac campaign. After 30 (maybe more?) commercials, and almost three years of airing, shoudln’t be time for something a little bit different?
If I consider the average audience (basically all the non-Apple-maniacs), I think basically everyone likes the Pc guy more than the Mac guy.He’s funnier, he’s ironical, he’s always the center of attention.
Mac guy is just on the side, looking cool, but not really an interesting character. Justin Long does not help either. And for how long are they going to concentrate on the competitor before concentrating on themselves?
Tags: apple, Commercial, Mac vs Pc, microsoft
Having fun of Apple user (even if not as satisfying as having fun of Microsoft users) is a great trend in web 2.0 world. Fanboys fight, commercials compare one to another (and the product is the person, not the computer), and parodies are made. The Simpson, even in the middle of thetragic decline of the last seasons, still can have some amazing moments; like this one:
I really like the whole “get a mac” campaign! the only problem is that the protagonist of the campaign is always the Windows guy, it’s a comparative campaign focusing on the competitor and not on the product itself. It always works, though. And the Windows guy singing like Johnny Cash is amazing.
Now, there’s only one thing left to do: control alt delete…
Ok, Apple always gets me. Now I really want one.
About the commercial, as usual very simple things, very clear, very Apple, very effective:
I love how Apple can make commercials just about the competitor. I am an Apple user, and It’s amazing how they created a huge successful campaign (web 2.0 grace) just on the disgrace of Microsoft. And the perfect use of Youtube, making Apple commercials viral, with hundreds of parodies and contributing to the never ending battle Apple VS Microsoft fanboys.
Anyway, this is the new commercial, simple as usual, funny, featuring a future movie star like Justin Long…enjoy
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