outdoors

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COMBO a collaborative animation by BLU and David Ellis. Painting walls and the space all around.

26/10/2009 in Guerrilla marketing, outdoors, viral, youtube by adsimple | No comments

An Hypnotic loop, an amazing example of street art animation by Blu and David Ellis. Shot in an old house in Puglia, southern Italy, in a week total. Amazing job as usual, Blu a true artist. Chek out MUTO or his website for more. I wonder when this tecnique is gonna be picked up by advertisement.

Permanent link to this post (58 words, estimated 14 secs reading time)

Japanese trains: moving paper ads by Lancome

29/04/2009 in Japan, Print, outdoors by adsimple | 4 comments

This is a very nice idea about how to use different technologies to make an ad that looks simple (actually, it is simple) but that hides underneath a grat idea. Lancome made this using a technology that creates movement, with a special paper that can be written over and over, making the actual image change.

Pretty impressive, when you think you are looking at a screen but, in fact, it’s just a thin layer of paper. Give to bored commuters an original thing to look at, you will get all the awareness you need.

The product is new Lancome Oscillation Mascara.

This is a preview of Japanese trains: moving paper ads by Lancome. Read the full post (141 words, estimated 34 secs reading time)

Tags: electronic paper, Japan, Lancome, Oscillation, technology, train

Blu: MUTO. A great Italian artist and some ideas for advertising

19/11/2008 in outdoors, viral by adsimple | 1 comment

Enjoy the work of this guy from Bologna. Amazing work, creative street art at its top. Enjoy.

Permanent link to this post (19 words, estimated 5 secs reading time)

Tags: artist, Blu, Bologna, Muto, street art, Tate Modern, writer

Gazzetta dello Sport guerrilla in milan

19/03/2008 in Guerrilla marketing, outdoors, youtube by adsimple | 1 comment

Gazzetta dello sport guerrilla in milan, for the new brand repositioning campaign. Beautiful.

Here’s an image:

Here’s a video:

Permanent link to this post (21 words, 1 image, estimated 5 secs reading time)

Tags: gazzetta dello sport, guerrilla, milan, street

Japanese style: The Water Horse promo

28/01/2008 in Cloverfield, Guerrilla marketing, Japan, outdoors, viral by adsimple | No comments

The Water Horse is a Japanese “Loch Ness style” new movie, about a sea monster. In a way, similar to Cloverfield (unconventional ways of promoting a movie), in others light years away from it (simpler ideas).
Still, they created a water hologram of the monster in Tokyo bay. Really interesting, really technological. Very Japanese, indeed.