Adsimple

Skype web calls. Online yellow pages, calls for free

adsimple — Wed, 21 Jul 2010 07:53:31 +0000

Interesting how Skype, after a few years I thought they were under the radar (no idea what the Skype Phone fate was, in Italy it flopped big time), comes back with an interesting, as simple as it comes, translation of AdWords. When you find a shop, a company, a dentist number online, you’re just one click away from calling him. Don’t have to write the number down, don’t have to do anything, And it’s free, the client pays. They started testing in 2009 and now they are fully working. Pay per received call.

In the meanwhile, on AdAge I read this:

Skype generated $550 million in revenue in 2008, and eBay once projected it would earn $1 billion in revenue by 2011. Skype estimates it currently accounts for 12% of all international call minutes.

Not so much under the radar, i suppose.

Kit Kat celebrates the longest Tennis match ever

adsimple — Tue, 06 Jul 2010 08:19:46 +0000

Kit Kat, a simple layout, something we read about, and a nice, old fashioned claim. The longest Tennis match ever between John Isner and Nicolas Mahut.

They also don’t like vuvuzelas (pretty boring sound, pretty banal ad). Why not “Have a break, break a Vuvuzela”?

Via Ninja Marketing

WordPress 3.0. How I solved the cache problem

adsimple — Mon, 05 Jul 2010 16:14:49 +0000

Well, i think this can be useful.

Thanks to this guy I finally solved the WordPress 3.0 cache problem “Fatal error: Allowed memory size of 33554432 bytes exhausted (tried to allocate 2356995 bytes) in /ANY-DIRECTORY/public_html/wp-includes/http.php on line 1331″. My hosting is the super cheap and crash-friendly Tophost.

How I solved it? went to the file manager and just added this line after the tag:

define(‘WP_MEMORY_LIMIT’, ’64M’);

Works fine now. At least until the next bloody upgrade

Ok Go. Just one good idea? there’s more

adsimple — Fri, 18 Jun 2010 13:32:23 +0000

It all started with “A million ways,” in 2006. That was just an amazing coreography, not many ideas but just a very simple, lo-fi dancing act. Millions of views. A perfect viral.

www.youtube.com/watch?v=RbdbVhBGETQ

Then there was the treadmills video, “here it goes again”. Cool idea, cool realization.

www.youtube.com/watch?v=pv5zWaTEVkI

Still, I always had the impression that Ok Go were too hyped, the usual Youtube shooting star with just one good idea.

I loved the latest video like “The incredible machine videogame” for “This too shall pass”

www.youtube.com/watch?v=qybUFnY7Y8w

The new video though, I think it’s truly amazing, the best one so far. Took around 200 hours to shoot it, countless hours to prepare it and coordinate it, And phisically, it must have been a pretty hard week for the band. It’s a video, but it looks like a stop motion, with all those accelerations and ralentys.

Enjoy Ok Go “End love”

www.youtube.com/watch?v=c7DE3x-koFE

Kinect by XBox 360

adsimple — Mon, 14 Jun 2010 08:40:07 +0000

A year after Project Natal and the huge hype that was created, Microsoft decided to keep it low profile to avoid too much hype. Honestly, the demos of people playing project Natal (scan the skateboard and go) looked way too good to be true. Everyone was like: “how the hell can we use this? I don’t know, but I want it!”.

I mean, in just ten years did we go from the Nintendo Power glove to this?

Anyway, the motion project was renamed, and presented yesterday at E3 in LA. What’s new? I don’t know, did anyone undertand how this thing works and how can translate in a real gaming experience? no joypad no nothing? really? that could work for social games like Guitar Hero or any daning game, maybe not for a real gaming experience.

www.youtube.com/watch?v=uNFLGXM3srY