Google

Another stop-motion. I know, I can seem obsessed, but that’s my favourite technique. Funny how this is considered the first Google commercial  that has been aired on TV, like CNBC and ABC cable channels. As Micheal Learmont is saying here, Google started the Chrome campaign with 11 small firms, creating 11 short movies to be promoted mainly on Youtube at Google Chrome Channel. Strategy is changing, and Google is starting to focus on traditional media such as newspapers and magazines.

There’s also a Zooppa contest that just finished, trying to push User Generated Advertisement.