Advertising and marketing from a survival intern
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A year after Project Natal and the huge hype that was created, Microsoft decided to keep it low profile to avoid too much hype. Honestly, the demos of people playing project Natal (scan the skateboard and go) looked way too good to be true. Everyone was like: “how the hell can we use this? I don’t know, but I want it!”.
I mean, in just ten years did we go from the Nintendo Power glove to this?
Tags: games, Kinect, microsoft, Power Glove, project Natal, Xbox 360
what a lovely commercial, they got back on track after a few redundant ads. And I love the Mac Gyver PC man. Still, it’s not really focusing on any Apple product. The PC man is still the main guy here
Don’t know why, but Bing.com gave me so much traffic lately. Google didn’t. So here’s a way to repay for the visits: new Microsoft Bing commercial.
While Google never actually made a tv commercial, Microsoft always did, with different and not always incredible results. What about this one? well, nothing incredible, can create the right chaotic mood. Don’t like the use of images that much, sometimes it looks a bit like a Powerpoint presentation. And the engine at the end is too much straight forward.
Tags: Bing, Commercial, microsoft
Time Magazine just published the 10 biggest technological flops of the last 10 years. Interesting how a lot of them were subject for a post here on this blog. YouTube, for example, and its money-eater technology (YouTube would have to triple its revenue just to breakeven) is in a very recent post (here). Let’s take a look at the chart:
Windows Vista, no surprise, is first. Then we have some obvious picks, like the 1 billion dollar burner HD-Dvd, Microsoft Zune (just a bit more than a million devices sold), Segway (what were they thinking?), and Iridium (satellite phones), one of the worse bankrupcy in US history. Funny how the most popular website in the world and the most common OS are, in fact, to be considered failures.
Tags: apple, failures, microsoft, technology, Vista
I always liked Apple vs Mac campaign. After 30 (maybe more?) commercials, and almost three years of airing, shoudln’t be time for something a little bit different?
If I consider the average audience (basically all the non-Apple-maniacs), I think basically everyone likes the Pc guy more than the Mac guy.He’s funnier, he’s ironical, he’s always the center of attention.
Mac guy is just on the side, looking cool, but not really an interesting character. Justin Long does not help either. And for how long are they going to concentrate on the competitor before concentrating on themselves?
Tags: apple, Commercial, Mac vs Pc, microsoft
Yeah babe. Cool ways to promote, Microsoft. A logo for 30 seconds would have been more effective. Good ways to be destroyed by online communities. And Apple communities are full of maniacs. Like me. Next time, think twice.
I know this is very old, I just never found time to write about it.
Tags: Giampaolo, I'm a PC, Laptop Hunters, Lauren, microsoft, Old stuff
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